Nobay Obay

What?

I don’t care for these ads. They’re juvenile and they don’t MEAN anything. Really.

But, they’re all over Toronto. And I was curious, so I researched. (Which is exactly what the makers of the ad want me to do. And I guess that is pretty cool. Curiosity is always a good tool in the war for attention.)

(NOTCOT) Article - my original info source

Torontoist: Obay Unveiled!  The organization (Colleges Ontario) just sent out a press release with information about a media launch event next Monday at (fittingly) Centennial College that promises to reveal “the news behind Obay and its side effects on Ontario’s Post-secondary Education.”

Sounds interesting. I’ll check back here later, after tonight’s meeting. Let’s see what these weirdos are up to.

Back to Basics

Too much random posting. Flighty blogging. Not enough meat and potatoes. Here goes.

There is a billboard that gives me the shivers every morning. It’s by Ad Council, for increasing public awareness of obesity. It shows a big, hairy belly. Fine, that’s fine. But the nauseating, gross part of it is this. On the side of the belly, round as a beach ball, there is a plastic air nozzle (from a beach ball) implanted into the skin. It’s disgusting. Hence the shivers. It reminds me of surgeries and other unpleasant thoughts. Gut-reaction: bad.

(That’s it, on Woodward Ave as you near Pontiac. Check out the insane billboard underneath. New Look Same Shop!)

I’m sure you can relate. We’ve all seen ads that don’t work, and wonder what the heck the ad people were thinking. And to tell you the truth, I have no idea. I tried to “understand” advertising for a year, which isn’t long, but I never got it. Far as I can tell, they’re lucky to have ended up where they are. They often feel proud of what they’ve made, but that doesn’t mean we should listen.