Love Wins. Case Study: Santa Claus

This article gets to the truth of what makes great businesses and their websites so exceptional. I don’t really know why they love Santa Claus so much, but I’m glad that they do.

Link Building Case Study: Santa Claus – Search Engine Watch

Why would people work so hard to create the best Santa Claus Web site year after year and likely make little to no money?The only answer can be love. They love Christmas and they love Santa.

Because they love it so much, what seems like an insurmountable obstacle for all of us in the business world is done without a second thought for the people at northpole.com.

Squidoo

Squidoo is just one of the fascinating things I learned about today, meeting with the fabulous Ted Cantu, of Search Quest.

More on this soon!

Websites May Require Visually Impaired Access In California

Which is funny, because that’s been a requirement of savvy web folks for a while. The internet is blind! That’s what alt attributes were originally created for, and now they’re important in search engine optimization.

The Register- California Court Tilts Towards Mandating Web Accessibility

California law may require websites to be accessible to disabled internet users, according to a ruling in a case against retail giant Target.

Creating Alt Attributes for the blind falls under the umbrella of valuable things I learned at the Websitetology Seminar.

Google Using AdWords / AdSense Data in Ranking Organic Results?

Whether rumor, truth or accident, if paid accounts are actually influencing natural search results…

Marketing Pilgrim article

Yahoo! Search Upgrades

Media Biz Yahoo gets serious about search «

Tuesday, Yahoo implemented a few upgrades to its search engine.

Oddly enough, Tuesday also marked the first day I’ve used the engine since I can remember. I did notice the Search Assist feature, but didn’t know it was brand new. And I wonder…

Is the feature neutral? It’s a little helpful, but what if they sell keywords for Search Assist? Will “Uncle Buck’s Cherry Pickers” jump out at me, next time I search for “Cherry”?

No, I doubt it. And you can turn the feature off. But otherwise, it’s just catching up with Google.

I hadn’t used Yahoo! Search because, well, Google rocks. But, now that I’m training to be an expert in Search Engine Optimization and Online Marketing (which will definitely make me a more valuable friend of the advertising world), I’m spending entire days on Yahoo. There’s a lot to learn about it, but the great thing is that all of the information you could ever need is online.

There’s also a Search Engine College, started by a very smart Australian woman.