Menlove- Concepts

Taglines:
Nothing is free, (but we’re working on it).
Everyone deserves a car, (everyone).
One phone call and your credit’s approved. Talk about a fresh start.
Welcome to the land of second-chances.
Meet your second chance.
Is it still a second chance if it’s guaranteed?
Your credit has a new name: Approved.
No such thing as a free lunch, (but we have peanuts in the waiting room).
You can’t always get what you want, but at Menlove you get what you need.
We’re not “car salesmen,” we’re the last of the little guys.
We’re the last of the little guys because we’ve lasted.

“First” Concept:
Salt Lake’s first choice for Dodge and Toyota is the last of the little guys.
Honesty comes first at the last of the little guys.
You come first at the last of the little guys

“Big” Concept:
You’re a big deal at the last of the little guys.
There’s a big difference at the last of the little guys.

Buy a car in an hour ideas:
Got an hour? Buy a car.
Our finest hour is the ONE it takes you to buy your new car.
Buy a new car on your lunch break. Talk about a quickie.

Menlove and Giving Hope:
Billboard: “This is a good sign.” Friendly.

Other: A mapped-out representation of getting a car: From point A to point B… how other companies will take you all over the board, with more cost and time. But Menlove is the straight short line from A to B that’s fast. It’s cheapest, too. Why play games with other companies when you can avoid the whole situation and meet with Menlove?

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