St. Mary’s Mercy- Concepts

Headlines:
FASTE.R.

SHORTE.R. WAIT

FEWE.R. PROBLEMS

Outdoor:
Electronic flip billboards change Hurt → Hope (The letter “H” stays in the same place for both, and the logo appears on the second board with the word “Hope”)

Direct Mail:
Send a small puzzle to prospective customers.
“St. Mary’s Mercy Hospital will have you seen by a real doctor in 25 minutes or less. This will give you something to do, in case you find yourself in someone else’s waiting room.”

Radio:
DOCTOR: Angioplasty Neurofibrolistic Supraconductlingus Normandiosis…
ANNCR: Translation: You’re healed. At St. Mary’s Mercy Hospital, you have access to the best medical technology available today, right in your hometown. As a member of the Trinity Health Network, St. Mary’s provides you and your family with the best care possible. They have won national awards in clinical safety for the past three years. That says a lot…

Sign as you leave parking lot or sliding doors:
Hopefully, we won’t be seeing you again soon!

Religious Slogans, if they choose to go in this direction.
Immaculate Care
Miraculous Care

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