According to American Copywriter, the Bee Movie shorts on NBC prime time are “very confusing,” and I completely agree! They’re weird. Who are they trying to excite? Children? Adults? Adults with a children’s sense of humor? I’m glad I’m not the only one worried about the little Bee Movie previews.
My guess? The previews are for adults and children, both. But I don’t think the humor hits either target. Confusing!