I love this new marketing + advertising idea. It comes from the heart of great advertising, which is having a great product and great customer service. With that kind of business, the product advertises itself!
Drivers Size Up Fords (Unknowingly) in New Campaign — Commercial Alert
Dozens of people who had recently bought new cars from competitors traded them temporarily for Fords.
And don’t we size up every car we ride in? Popular people, who often drive people around in their cars, are SO important to the success of the brands they love.