Love Wins. Case Study: Santa Claus

This article gets to the truth of what makes great businesses and their websites so exceptional. I don’t really know why they love Santa Claus so much, but I’m glad that they do.

Link Building Case Study: Santa Claus – Search Engine Watch

Why would people work so hard to create the best Santa Claus Web site year after year and likely make little to no money?The only answer can be love. They love Christmas and they love Santa.

Because they love it so much, what seems like an insurmountable obstacle for all of us in the business world is done without a second thought for the people at

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