Too much random posting. Flighty blogging. Not enough meat and potatoes. Here goes.
There is a billboard that gives me the shivers every morning. It’s by Ad Council, for increasing public awareness of obesity. It shows a big, hairy belly. Fine, that’s fine. But the nauseating, gross part of it is this. On the side of the belly, round as a beach ball, there is a plastic air nozzle (from a beach ball) implanted into the skin. It’s disgusting. Hence the shivers. It reminds me of surgeries and other unpleasant thoughts. Gut-reaction: bad.
(That’s it, on Woodward Ave as you near Pontiac. Check out the insane billboard underneath. New Look Same Shop!)
I’m sure you can relate. We’ve all seen ads that don’t work, and wonder what the heck the ad people were thinking. And to tell you the truth, I have no idea. I tried to “understand” advertising for a year, which isn’t long, but I never got it. Far as I can tell, they’re lucky to have ended up where they are. They often feel proud of what they’ve made, but that doesn’t mean we should listen.