Does California really need to advertise? Really? I thought they were already stealing cool people from the other 49 states.
What about an awesome commercial from Idaho, or Montana? Some great ad agency should pick up on that idea, like Sufjan Stevens’ idea to write an album about every state.
California could have a problem, though. NPR says their housing market is terrible, and foreclosures are ravaging the southern part of the state. They should fix that. Maybe the same people who love these commercials, full of cheesy puns, will love buying those houses.