I’m posting about this guy – Nate Williams – because he’s got SEO down to a science.
The site is for his art illustration work, which is extremely well-marketed. Here are his tips for a great, search-friendly illustration (or anything) site:
These are Pay-Per-Click ads from my Gmail. Google calls them, “sidebar links.”
The advertiser pays Google when I click them.
But, I don’t click them. Of course not. Why?
That aside, PPC does work. Because of people I will never understand. And the technology for targeting those people is getting more creative:
Microsoft on Reranking Search Results Based Upon Your Calendar -SEO by the SEA
It might look at calendar entries, emails, documents, and other information in this attempt to define importance, and understanding different events and times related to things like emails and calendars may be essential in providing relevant results to a searcher. There isn’t an actual person going through my documents or calendar. And I’m not looking for information in PPC ads, anyway.
There isn’t an actual person going through my documents or calendar, so it’s not a huge deal. But, it’s a big waste of time …
Random PPC ads (those outside of search engines) are, I’m sure, less likely to be clicked than those appearing above and to the right of your requested search results. Because when you’re at a search engine, you’re looking for answers. When you’re somewhere else, you’re not.
Squidoo is just one of the fascinating things I learned about today, meeting with the fabulous Ted Cantu, of Search Quest.
Which is funny, because that’s been a requirement of savvy web folks for a while. The internet is blind! That’s what alt attributes were originally created for, and now they’re important in search engine optimization.
The Register- California Court Tilts Towards Mandating Web Accessibility
California law may require websites to be accessible to disabled internet users, according to a ruling in a case against retail giant Target.
Creating Alt Attributes for the blind falls under the umbrella of valuable things I learned at the Websitetology Seminar.
Whether rumor, truth or accident, if paid accounts are actually influencing natural search results…
Marketing Pilgrim article
Media Biz Yahoo gets serious about search «
Tuesday, Yahoo implemented a few upgrades to its search engine.
Oddly enough, Tuesday also marked the first day I’ve used the engine since I can remember. I did notice the Search Assist feature, but didn’t know it was brand new. And I wonder…
Is the feature neutral? It’s a little helpful, but what if they sell keywords for Search Assist? Will “Uncle Buck’s Cherry Pickers” jump out at me, next time I search for “Cherry”?
No, I doubt it. And you can turn the feature off. But otherwise, it’s just catching up with Google.
I hadn’t used Yahoo! Search because, well, Google rocks. But, now that I’m training to be an expert in Search Engine Optimization and Online Marketing (which will definitely make me a more valuable friend of the advertising world), I’m spending entire days on Yahoo. There’s a lot to learn about it, but the great thing is that all of the information you could ever need is online.
There’s also a Search Engine College, started by a very smart Australian woman.
Unabridged 